We are extremely excited to announce Crater Lake Junction Travel Center in Chiloquin, Oregon as PFSbrands' first partner to become a triple-branded account. Our partnership began in the summer of 2019 when they opened bluTaco and Cooper's Express in their travel center. In February 2021 they leveled up their chicken program, converting from the license program to our franchise Champs Chicken. They didn't stop there, though! They then added our brand new pizza franchise: Hangar 54 Pizza. The end result? They increased their foodservice sales by 69%!
Store: Crater Lake Junction Travel Center
City: Chiloquin, Oregon
Brands: Champs Chicken, Hangar 54 Pizza, bluTaco
Opening Recap from Business Advisor, Robyn Curphey:
We worked with a large staff over the 3 days of training. On-site managers stated they are excited about the new opportunities and are looking forward to the additional business brought in by adding these additional programs.
Most of their crew was new with only a few returning crew members. They were a little skeptical to add another concept to their deli, but once we got going and they saw how easy it was, they were less worried and embraced the program. Along with their bluTaco and Champs Chicken hot cases, this location has a cold case which they utilize for Take and Bake Pizza, as well as two grab and go cases, one in the deli and one up front at the fuel desk. Customers loved the taste of the new items and product was flying out of the cases.
SALES BREAKDOWN:
Since converting from a Cooper’s Express to a Champs Chicken, chicken branded sales increased approximately 44.7%.
When you factor in the added pizza program along with that conversion, sales increased approximately 69.36%.
Congratulations to Crater Lake Travel Center on becoming PFSbrands first ever triple-branded account! We truly appreciate your partnership and look forward to seeing your continued growth for years to come!
Want more information on adding an additional foodservice program to your location?
Contact your Business Advisor or reach out to our Customer Success team to get started.
MDF@PFSbrands.com | (573)-563-0300