Let's chat about the power of branded packaging real quick. It may seem silly to invest in products that end up in the trash after a meal, but here's the thing; through the right packaging, you are not only getting the brand out into the world (easy marketing), you are actually adding small incremental sales to each dollar ring. Here, we discuss WHY utilizing branded packaging is a no brainer when it comes to the success of your store.
Micro-savings add up!
Packing costs are already factored into your menu pricing, so if you are not utilizing the correct branded packaging, you are missing out on some savings which could add up to more than a dollar per 12 sales! Sure, you could use the same packaging for all menu items, but if they are using a more expensive option, you are actually losing out on your bottom dollar.
Marketing was never so easy.
- Marketing isn't just about posting that delicious lunch on social media. Branded packaging is a sure way to catch the eye of consumers you may not access outside your store otherwise. Imagine walking into your business's break room, the smell of delicious comfort food lingering in the air. You're hungry now - and wondering where you can get some of that food for yourself? Well, check out that box of freshly breaded chicken tenders and head to your local Champs Chicken to get some yourself! Note how other QSRs even brand their water cups, ensuring their name brands are consistently in front of their consumers.
- It also isn't just about the food program. Our branded franchise packaging for Champs also allows your consumers to connect to causes with meaning. Not only are they gaining comfort in the food itself, they can find comfort in supporting our flagship cause and help the Super Sam Foundation battle childhood cancer.
- As you know, we are all about continuous improvement here at PFSbrands! Our packaging provides an effortless opportunity for consumers to provide feedback, allowing us to show we care about their brand experience and continuing to build that loyalty.
Be prepared to execute.
Having your branded packaging ready to use will prepare your staff to execute your program in the most efficient and cost effective ways. For Champs Chicken and Cooper's Express, we offer laminated packaging guides that will help your employee's know what packaging should be used for the menu items you offer.
Ready to order the right packaging?
We've taken the guess work out of the equation for you when it comes to product packaging! Be sure you are increasing your brand awareness and growing your bottom line. Contact your local Regional Growth Advisor today and get that branded packaging to your stores!