Bring on the Chicken Sandwich Wars!

Champs Chicken, Cooper's Express, or Private Label: NOW is the time to promote the chicken sandwich!

• HIGH MARGIN: At our recommended menu price of $4.29, it's a 60% margin rate. 
• HIGH QUALITY PRODUCT: Our premium chicken breast fillet topped with zesty pickles and sandwiched in a delicious brioche bun can stand up against the big guys.
• CHICKEN SANDWICH WAR PUBLICITY: Piggy back off of the expensive ad campaigns of the big guys. When they see the POS for the chicken sandwich in your store, they’re more likely to be triggered to try it because they'll remember what they've heard from the big guys' advertising. 
• GREAT FOR CONTACTLESS GRAB & GO: Your customers are BUSY and looking for delicious food on the go. And in a COVID environment, consumers are looking for minimal contact food options.
  

Get the Sandwich in MORE Customers' Hands!

We have planned four different promotions centered around the chicken sandwich. The goal is to get the sandwich in more customers’ hands, primarily NEW customers. MDF can be used to cover up to 50% of the retail cost for the free item.

Giving Away FREE Food PAYS off!

We know that it doesn't sound like a good business investment to GIVE AWAY food, but it WILL pay off. When you give something away it gives opportunity for FREE publicity (think about Facebook groups, news features, word of mouth) AND it gets people trying your food who normally wouldn't have otherwise. This is the tried and true way to get NEW customers. 

Contact your Business Advisor or our Retail Advertising Specialists to get started!

MDF@PFSbrands.com | (573)-563-0300

Execute Successfully: Focus on GRAB AND GO. 

1. Begin making 15 sandwiches (or more) at approximately 10:45 AM, following the chicken sandwich instructions. Sandwiches have a hold time of 2 hours.

2. Place the sandwiches in a grab and go cabinet (preferably located near the register).

3. When you have sold approximately 50% of the sandwiches, make another ½ bag of sandwiches and refill the grab and go, placing the new sandwiches at the back.

4. If you are 30 minutes away from your hold-time expiring for your sandwiches, consider using those sandwiches as samples.