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#1 Chicken is the #1 protein consumed in America. In fact, Americans consume more chicken than anyone else in the world – more than 92 pounds per capita in 2017.
#2 Chicken consumption per capita has increased nearly every year since the mid 1960’s, while red meat consumption has steadily declined (by about one-third since the 1970’s).
#3 In 2016, the chicken sector surpassed the burger sector as the No. 1 category in the fast food business by purchase consideration.
#4 Chicken production requires about seven times less land and emits seven times less greenhouse gases as beef per gram of protein.
#5 As of 2017, over 280,000 workers were directly employed by the chicken industry, with over 1 million workers indirectly employed.
#6 According to the US Department of Agriculture, global production of chicken is expected to rise 2 percent to a record 19.7 million tons in 2019, supported by growth in domestic and foreign demand. U.S. exports will also rise 3 percent to over 3.2 million tons.
#7 4 of the 10 fastest growing U.S. QSR chains serve chicken. Even more, chicken sales at quick-service and fast casual restaurants jumped 42.1% from 2011 to 2016.
#8 In terms of menu diversification, fast food restaurants saw a 12 percent jump in menu items including chicken from 2009 and 2012.
#9 According to a national chicken council survey, 29% of consumers anticipate eating more chicken from the supermarket and 19% anticipate eating more from a food service establishment.
#10 Over the past five years, the Fast Food Chicken Franchises industry has grown by 7.0% to reach revenue of $29 billion in 2018.