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Holts Summit, Mo – Shawn Burcham, Founder and CEO of PFSbrands, today announced the publication through ForbesBooks of Keeping Score with GRITT: Straight Talk Strategies for Success. In it, Burcham reveals how his GRITT system propelled PFSbrands forward into a national success with double-digit growth for over twenty years. Keeping Score with GRITT will give straightforward advice to small- to medium-sized business owners on how they can accomplish the same kind of achievements for their companies.

PFSbrands® is the parent company of hot food brands Champs Chicken®, Cooper’s Express®, and BluTaco®, found primarily in c-store and supermarkets. Burcham’s experience described in the book may stem from working in the convenience and grocery industries, but the practical advice and guidance given is for anyone looking to be more successful.

“Entrepreneurs often believe that no one else understands what they’re going through. But I’ve been there,” Burcham states. “This book is for anyone who feels stuck and is looking to transform their frustrations and challenges into positive growth and results. I’m thankful to ForbesBooks in providing me this opportunity to share my story and to help others become more successful in work and in life, as our PFSbrands core purpose states.”

Providing not only his own story and history of PFSbrands, Keeping Score with GRITT describes the challenges that accompany business ownership while offering concrete insights and strategies for any person to be successful. His tried-and-true business model, GRITT, is the overall theme that provides a business growth playbook for modern entrepreneurs and their employees. GRITT is a unique acronym of key success mindsets: Goal-driven, Responsible, Involved, Team and Tolerance of failure.

Keeping Score with GRITT: Straight Talk Strategies for Success is now available for purchase on ShawnBurcham.com and Amazon.


PFSbrands® is an employee-owned company that provides three successful hot food brands primarily to the c-store and supermarket industries -- Champs Chicken®, Cooper's Express® and BluTaco®. These brands are all trademarks of Pro Food Systems, Inc. (PFSbrands). Champs Chicken uses a unique “business-within-a-business” franchise model. Cooper's Express is built on a simple supply agreement. While both programs feature no upfront franchise fees and no ongoing royalty fees, they each have a unique set of benefits. The newest addition, BluTaco, is a quick-serve “build-to-order” Mexican bar franchise featuring tacos, bowls and burritos with a southwest flair. The company distributes its branded products out of its 92,000-sq. ft. corporate headquarters and national distribution center located in Holts Summit, Missouri. With over 1,500 branded locations in 40 states, the company was ranked by INC. Magazine as one of the “Fastest Growing Privately-Held Companies in the USA” for 9 consecutive years. For more information on partnering with our company, interested parties can call (888) 581-9188 or visit www.PFSbrands.com.

Media Contact: PFSnews@PFSbrands.com