COLUMBIA, MO – Moser’s Foods is proud to announce that it is entering a three-year partnership with the University of Missouri Athletics. This new alliance reflects a shared pride in the Mizzou traditions of community and passion that define Mid-Missouri. 

Locally owned and now 100% employee-owned, Moser’s Foods has served Mid-Missouri for more than 40 years. The company’s focus has always been on supporting the people and neighborhoods around it. From keeping stores welcoming and accessible to offering quality essentials, every part of the Moser’s experience is grounded in community care. 

"Celebrating what makes Mid-Missouri special has always been our purpose—our shared pride, tradition, and community spirit," said Clint Adams, President of Moser’s Foods. "Just like the Tigers, we strive for excellence every day. Partnering with Mizzou allows us to honor those values, connect with fans and customers in meaningful ways, and show support for the community that has supported Moser’s for decades." 

The collaboration with Mizzou Athletics reflects a natural connection. Both Moser’s and Mizzou are rooted in values like hard work, loyalty, and local pride—qualities that speak to who Mid-Missouri is as a region. While the Tigers bring energy and unity through sports, Moser’s aims to be a dependable part of daily life, building connections and supporting neighbors through consistency and kindness. 

Whether it’s tailgating or watching from home, food and sports have a way of bringing people together. This partnership is another way for Moser’s to celebrate those shared moments with the same people shopping at Moser’s Foods —neighbors, friends, and families across Mid-Missouri. 

Supporting the Tigers goes beyond the sidelines. It’s about honoring the ties that connect generations of Missourians—from local traditions to everyday acts of togetherness. These are the moments that shape both organizations’ shared story. 

Throughout the season, Moser’s will share special game day offers and community stories on its social channels. Fans can follow @MosersFoods on Facebook and Instagram for special offers and local favorites all season long.