The Value of Promotions

As the world emerges from the global pandemic, most business leaders are hopeful that the worst impacts of Covid-19 are subsiding. However, as our return from the remote economy ramps up, so has inflation.

The February consumer price index, which measures changes in the cost of food, housing, gasoline, utilities, and other goods, rose by 7.9% over the past 12 months — the largest inflation surge in 40 years ¹.

Now, more than ever, it is critical to be promoting value deals. Value promotions fit perfectly in today’s mix of marketing basics, known as the “six Cs”: cost, convenience, concept, communication, customer relationship, and consistency. These factors are why consumers buy. Because they add value, they can shift a purchase decision in your favor.

Value Promotions:

• Increase sales volume, including repeat purchases.
• Drive interest and awareness, and can get consumers to try new products.
• Enhance brand loyalty and usage.
• Take the focus off the price.

National Promotions

Express Promotions

Optimize the potential impact of that VALUE promotion by pairing it with a DIGITAL AD CAMPAIGN.

Digital Ad Campaigns:

• Local Reach & Effective Targeting - digital marketing not only allows you to target your local market but also enables you to extract data to see which audiences will work best for you and optimize your campaign around them. 
• Lower cost - a properly planned and well-targeted digital ad campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Trackable, measurable results - measuring your digital ad campaign with web analytics and other online metric tools makes it easier to establish how effective your campaign has been.

Sources: 1. Gailey, A., & Stauffer, J. (2022, March 11). Inflation remained at a 40-year high in February. here's what costs more, and how to plan for it | nextadvisor with Time. Time. Retrieved March 28, 2022, from https://time.com/nextadvisor/in-the-news/rising-inflation-rising-prices-how-to-plan/

Contact your Retail Growth Advisor today, or reach out to our Retail Advertising Specialists directly:
MDF@PFSbrands.com | 573-896-0300!