In a small town with a population of just under 3,400, a Cooper’s Express added off-premises ordering through DoorDash in early March of this year as a strategy to add incremental sales volume. Like many license operators, owner Gary S. had limited marketing resources and budget. Because of that, when he was presented the opportunity to add DoorDash, he seized it.
“When I first spoke with Gary about third-party delivery, he was extremely open to the idea and excited to get started immediately. He believes providing multiple channels for consumers will help grow his business. His excitement about the growth he has seen in just two months is contagious. It is great to see a retailer so passionate about his business and willing to take on new initiatives to provide the convenience customers crave,” said Amber Morrison, RAS. In fact, in just eight short weeks, Gary’s Cooper’s Express received 109 orders, generating approximately $2400 in revenue with an average ticket of $21.83. And the quality of those delivered orders has been great overall, too! Of the 25 ratings this Cooper’s Express has earned, they boast a 4.44 out of 5 stars and that contributed to seeing 11 returning customers in April that ordered in March. By adding this additional sales opportunity, they have also had consumers in nearby towns order from them. Gary has had a positive experience thus far with DoorDash and is planning on adding grocery items to the DoorDash platform soon, too.
Here's the stats: in just eight short weeks, Gary’s Cooper’s Express received 109 orders, generating approximately $2400 in revenue with an average ticket of $21.83. And the quality of those delivered orders has been great overall, too! Of the 25 ratings this Cooper’s Express has earned, they boast a 4.44 out of 5 stars and that contributed to seeing 11 returning customers in April that ordered in March. By adding this additional sales opportunity, they have also expanded their customer reach with consumers in nearby towns now ordering from them. Gary has had a positive experience thus far with DoorDash and is planning on adding grocery items to the DoorDash platform soon, too.
As an added note, when measuring revenue of PFSbrands partner locations that have both an OMS system and third-party ordering, we saw those third-party revenue channels average 2.26% of all top-line sales for those food service programs. Gaining an extra 1-2% or more just by adding third-party revenue channels is a great way to snag additional, incremental sales with little to no impact on labor. With national negotiated rates for DoorDash, UberEats, GrubHub, ezCater, Google Food Ordering by Zuppler and more, your opportunity to add your restaurant on these consumer sought after platforms can start with a simple call or email.
If you have any questions about how to grow your restaurant sales incrementally via third-party online ordering, reach out to Amber Morrison in the RAS office at Amber.Morrison@PFSbrands.com or call the Retail Advertising Specialist office at 573-896-0300.