Store Success Step 12: New Year, New Products!

Hello, 2022! In 2021 we focused heavily on streamlining and simplifying menus, along with adjusting pricing, to increase consumer appeal and push them towards higher ticket items like meals. You've removed the clutter, and now you have the opportunity to introduce new, strategically selected products that will really grab attention and drive sales. 

Why should you add a new product to your existing product mix?

1. To keep things fresh for current customers. Spark their interest to try something different on the menu or to LEVEL UP their favorite order by adding a new product... like the chocolate chunk cookie! 

2. To grab the attention of new customers. That new product might be just what that new customer is craving! 

3. To get your staff excited! A new product can break up the monotony of the day to day. Introduce a new product and start a friendly competition with your staff to get them upselling the new item. 

Grow your sales with these recommended products! 

Chocolate Chunk Cookies

Our Chocolate Chunk Cookies come in pre-formed dough pieces that you can bake straight from frozen. With chocolate chunks in every bite, they are the perfect blend of gooey and crispy deliciousness. Serve WARM in a hot case for ULTIMATE consumer appeal.

Chicken Sandwich

If you have a chicken program and are NOT serving up our chicken sandwich, you are missing out on HUGE sales opportunities! When Uncle's Convenience Stores in Midland, Texas added chicken sandwiches and breakfast sandwiches in a convenient grab & go format, they saw their sales nearly TRIPLE (read about it). It's a no brainer: 

• High margin. At our recommended menu price of $4.99, it's a 51.13% margin rate. 
• High quality product. Our premium chicken breast fillet topped with zesty pickles and sandwiched in a delicious brioche bun can stand up against the big guys.
• Chicken sandwich wars. Piggy back off of the expensive ad campaigns of the big guys. When they see the POS for the chicken sandwich in your store, they’re more likely to be triggered to try it because they'll remember what they've heard from the big guys' advertising. 
• Great for contactless Grab & Go. Your customers are BUSY and looking for delicious food on the go. And in a COVID environment, consumers are looking for minimal contact food options.

Prebreaded Boneless Chicken Bites 

This easy-to-execute chicken option is ideal for pizza locations. When one Minnesota Wingman Pizza location added boneless bites to their product mix, they saw a 14% increase in sales in just one month! This product is available for Hangar 54 Pizza, Wingman Pizza, Cooper's Express, BluTaco, Hot Mex Express, and private-label (not available for locations that also have Champs Chicken).

• Minimal Labor. Bake or fry straight from frozen.
• Ideal for grab & go format.
• High margin!

Our Support. Your Success.

Let us know how we can help you with your product ordering needs. Our Customer Success Team is here to help!

Customer.Success@PFSbrands.com |(855) 632-3373