Local Digital Marketing 𝗘𝗫𝗣𝗟𝗔𝗜𝗡𝗘𝗗

Written by PFSbrands | Jan 31, 2022 8:33:50 PM

Let’s talk about one of my favorite parts of “Our Support, Your Success” that we offer to our Gold and Silver Franchisees - Local Digital Marketing!

You might be thinking, what is that and what does it have to do with me and my business?

Watch the video below to find out ⬇️

And, check out the Local Digital Marketing flyer!

It's about being where your customers are!

Get your product in front of people who want to see it and watch the results to follow. The path to success is simple: show up and engage to drive traffic and increase sales.

#1 - SHOW UP

Did you know that 88% of consumers who perform a local search on their phone then visit or call that store within a day later?

We create and optimize your location’s listings for search engines, maps, social media, and online directories so you show

up where your customers are looking. All we need from you are accurate contact information and store hours. Having listings on online directories is crucial. This is how the consumer can find your location, learn more about your location, and leave reviews.

Reviews play a huge role in your digital marketing health, but we know that you are busy managing the day to day of your business, so we take care of that and respond to all reviews for you. This is KEY in knowing what you’re doing right and what can be done better.

#2 - ENGAGE

Of customers who engaged with a brand online, like on social media, 89% of them then purchased a service or product from the brand. AND THEN 85% of them recommended the brand to family and friends! You literally cannot ignore those statistics!

We build brand loyalty by creating customer-centric content to keep our brands top-of-mind and by engaging in two-way conversations. Customers just want to be heard. So, when they reach out through reviews or comments, we respond.

We post content that encourages consumer engagement, like Instagram and Facebook stories with interactive elements, doing different types of giveaways, and asking questions. We want to have brands that people love to engage with, follow online, and more importantly, love to purchase from.

But we don’t just stop there. Then we level up with paid advertising.

LEVEL IT UP ⤴️

We take your listings on Google, Yelp, etc. and your engaging social media content, and turn them into geo-targeted advertisements, which means that they will show up in front of targeted customers in your area. We do this with Google listings, Facebook, and other online directories. The way we do this is simple - using zip codes, we can target any specific area of the United States to see your ads and drive customers to your local store. This is the local part of local digital marketing.

SEE THE ROI 📈

Then, while we run local advertisements, we measure the data that comes in and track your results so that we can actually see the return on investment. Whether you know it or not, practically everything you do online is tracked and measured, so it's easy to see the results of your LDM efforts here. We track clicks, engagement, people reached, driving directions, actual store visits, and more.

Be on the lookout for monthly LDM scorecards from your business advisors starting next month.

This stuff isn’t an option anymore – it’s a must. And we, your digital marketing team, are here to help. If you have any questions or want to talk with us about running additional ad-campaigns for your store, please reach out. These practices build brand loyalty, drive store visits, and bring sales to YOU.

That is Local Digital Marketing and that is why it has everything to do with you and your business.

Our Support. Your Success.

Let us know how we can help you with your product ordering needs. Our Customer Success Team is here to help!

Customer.Success@PFSbrands.com |(855) 632-3373

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