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GROW with Catering

Written by PFSbrands | Feb 26, 2021 5:48:03 PM

Increase your top-line sales with BIG ORDERS

Does the idea of CATERING intimidate you? That word might make you think exclusively of large events like weddings, but catering can actually take a variety of forms:

  • Graduations
  • Family gatherings
  • Business breakfasts / lunches- medical offices 
  • Meals for charitable events
  • Giveaways at car dealership events 
  • School events
  • Private / small school lunches
  • Large events like weddings / funerals 
  • And more!

With more and more people opting to eat OFF PREMISE, now is the time to get in the catering game. Start small: take samples to local businesses with take-out menus. Build from there by reaching out to larger organizations, schools, and charities. AND don't just think about lunch and dinner: there is a HUGE opportunity for catering with breakfast, as well. 

Check out the store example below. In a contactless, convenience driven environment, box lunches are a great format to promote:

Just this week, Lentz Express in Horton, Kansas completed a catering order for a local school. The event served kids in lower income families in the community. They served 832 pieces of chicken, 320 pieces of fish, and 144 sides. 

The WINS:

  1. Lower income families in the community were given meals.
  2. NEW potential future customers tried Champs Chicken (don't get hung up on the fact that they are lower income. Everyone spends money on food). 
  3. POSITIVE and FREE publicity. 

Key takeaway: You can DO GOOD and grow your business at the same time.

 

Get Listed Where Businesses are LOOKING for Catering!

ezCater is a third-party ordering platform that is just for catering orders. With over 111 million business professionals fed thus far, ezCater is the world's largest online marketplace for corporate catering.  Check out these benefits:

  • No agreement.
  • No commitment.
  • No invoices – revenue share model only, so there is a guaranteed ROI.
  • Large average ticket sizes ($280-300 typical range).
  • Available for pickup ANYWHERE - all locations can utilize this service.
  • Available for delivery at over 700 PFSbrands partner locations.



 

 

We Can Help!

Please reach out to your Business Advisor or our Retail Advertising Specialists for help getting in the catering game and to get started with Ezcater.

MDF@PFSbrands.com, (573) 896 - 0300

 
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