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A Little Cajun Kick to Spice Up Sales

Written by PFSbrands | Jun 2, 2022 9:47:27 PM

Heat up sales this summer with our CAJUN KICK breading!

We recently enhanced the flavor of our Hot & Spicy breading to be even more delicious than ever! Our Hot & Spicy breading, which we market consumer facing as CAJUN KICK, has the savory deliciousness of our traditional Country Breading with added smoky paprika and cayenne pepper, serving up a surprising, but subtle, spicy kick!

Add this spicy breading option to your chicken operation to expand your customer base! This option is ideal for:

  • Higher traffic stores with opportunity to capture more transactions by having more flavor diversity.
  • Smaller or medium volume stores in regions with customer bases that prefer a spicier flavor profile.

Minimal Equipment Needs. To ensure the quality of your fried food items, you must have a separate breading station for each breading option, or completely clean and refresh the breading table with each different breading type use.

One way to easily add an additional breading type to your operation without investing in a full breading table is to use a table-top Breading & Batter Station. This easy to use, affordable equipment option takes minimal space and is easy to clean.

Similar margin as Country Breading. In comparing the costs of a Country Breading tender to a Hot & Spicy Breading tender, it is only a 1 cent increase in food cost.

Appealing Flavor Profile. Have you heard of Popeyes? Bojangles? Krispy Krunchy?  When it comes to chicken, cajun is a term that communicates two important things to consumers:

  • We know how to do chicken
  • Chicken done right should have some spice!

And the thing is, today’s consumer wants more flavor… without the work of cooking it at home! Technomic reported that “42% of consumers are more likely to try a new or unique flavor from a restaurant than when cooking at home.”

 

Get Started

Talk to your Retail Growth Advisor about getting started with our Hot & Spicy breading profile. Our Cajun Kick menu and promotional materials are available and can be customized for Cooper’s Express and Private Label chicken brands as well!

Download the flyer here: CajunKick_HotNSpicy_Breading.pdf