Two Missouri Champions Unite: Champs Chicken Becomes an Official Partner of Mizzou Athletics

COLUMBIA, MO – Champs Chicken is proud to announce a new three-year partnership with the University of Missouri Athletics. This collaboration brings together two organizations with deep Missouri roots and a shared commitment to the community they call home. 

Founded in Willard, MO and now headquartered in Holts Summit, MO, Champs Chicken has grown far beyond its small-town beginnings—but its heart has always stayed close to the communities it serves. Built on tradition, hard work, and the power of a good meal, the brand’s journey reflects the same values found at the core of Mizzou Athletics. 

More than athletics, it’s about honoring the culture, pride, and resilience that define life in Missouri—from local tailgates to postgame dinners and every shared moment in between. 

"Honoring where we come from and the people who have supported us from the very beginning is what it’s all about," said Shawn Burcham, Founder & CEO of PFSbrands and Champs Chicken. "Mizzou fans know what it means to show passion and pride, and those same values are at the heart of our brand. We’re excited to stand alongside the Tigers and celebrate the community that makes Missouri so special—while continuing to show ‘How the Best is Done.’" 

By joining forces with Mizzou Athletics, Champs Chicken strengthens its ties to the state, supports the traditions that matter, and continues to build meaningful connections—one meal, one moment, and one game day at a time. 

Fans can follow the action all season long at @thechampschicken nationwide and @champschickencomo for local game-day updates, specials, and everything happening near Mizzou.