--- title: We’re Not in the Chicken Business — We’re in the People Business description: PFSbrands isn’t just in the chicken business — we’re in the people business. Discover how our employee-owned culture, relationship-driven support, and 10 Levels of Service create unmatched success for retailers across the country. image: https://info.pfsbrands.com/hubfs/2021-12-20_19-06-07-1.jpg --- Questions? [Contact Us](https://pfsbrands.com/contact/) or Give Us a Call at **+(855) 632-3373 - [](https://www.facebook.com/PFSbrands/) - [](https://www.linkedin.com/company/706720/) - [](mailto:Customer.Success@PFSbrands.com) [![PFSbrands-Homepage-Our-Support-Your-Success](https://info.pfsbrands.com/hs-fs/hubfs/PFSbrands-Homepage-Our-Support-Your-Success.png?width=436&name=PFSbrands-Homepage-Our-Support-Your-Success.png)](https://pfsbrands.com/) # We’re Not in the Chicken Business — We’re in the People Business #### By Beth Outz and the PFS Team Dec 11, 2025 5:18:57 AM [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](http://www.facebook.com/share.php?u=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=Check%20out%20https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Demail) # **We’re Not in the Chicken Business — We’re in the People Business** **Why PFSbrands’ People-First Philosophy Makes All the Difference** At first glance, you might think PFSbrands is in the chicken business… or the taco business… or the pizza business. And sure — great food is part of what we do. But at our core? **We’re in the people business.** Because foodservice success isn’t just about recipes, equipment, or branding. It’s about the people who prepare the food, the people who run the stores, and the customers who walk through the door every day. When we take care of *them*, the rest falls into place. And that’s exactly the philosophy that has shaped PFSbrands into the successful, growing, retailer-focused company it is today. --- ## **It Starts With Our Employees — Because They're Owners** When every employee is also an **owner**, it changes how they show up. Employee-owners: ✔ Care differently ✔ Listen differently ✔ Solve problems differently ✔ Support retailers differently Because your win is literally *their* win. That’s why retailers consistently say things like: 💬 *“I’ve never worked with a vendor who cared this much about our success.”* 💬 *“They treat our store like it’s their own.”* It’s not an accident. It’s ownership at work. --- ## **We Build Relationships, Not Transactions** Most foodservice vendors drop off equipment, send a manual, and wish you luck. That’s not PFSbrands. From day one, you’re connected with real people who want to know: - What do *you* want your foodservice program to look like? - What are your biggest challenges? - Who is your customer? - What’s your long-term vision? Only then do we recommend a program. Only then do we start planning. Only then do we launch. Because you deserve a partner who understands your business — not one who forces you into theirs. --- ## **Our 10 Levels of Support Were Built for People** Every level of support exists because we listened to retailers. Retailers said they needed help choosing the right program → we created the RBD role. Retailers said store layout mattered → we built a design team. Retailers said staffing was tough → we added HR & People Success. Retailers wanted better marketing → we built an entire marketing department plus MDF. Retailers needed fast print work → we built our own print shop. Retailers needed someone to call when things got tough → we built Customer Success. Our programs didn’t come from a boardroom. They came from conversations with real people who wanted real solutions. --- ## **Food Doesn’t Build a Successful Program — People Do** Think about the moments that make or break a foodservice business: 👉 A cashier who knows the regulars 👉 A manager who keeps quality consistent 👉 A training specialist who builds confidence 👉 A support rep who answers the phone during a tough moment 👉 A growth advisor who helps you see what’s possible Those moments don’t come from a product. They come from *people*. At PFSbrands, we’re proud to serve amazing food — but we never forget that people are the real reason behind every success story. --- ## **Your Customers Aren’t Just Customers — They’re Your Community** We know that when your foodservice business succeeds, it isn’t just numbers on a report: It’s: 🍗 A busy lunch rush 🏪 A family buying dinner on the way home 👋 A familiar face at the counter 💬 A compliment that makes your day Great food draws people in. Great people keep them coming back. And we’re here to help you build both. --- ## **A People-First Partner for Your Store** Whether you're a c-store, grocery deli, or independent retailer, PFSbrands is committed to helping you succeed — not just with food, but with systems, support, training, and a team that’s invested in your results. Because at the end of the day: **We aren’t just in the chicken business. We’re in the people business. And people always come first.** 📣 **Contact PFSbrands today and experience what a people-first partner can do for your store.** Share this with a friend: [![Share on Facebook](https://info.pfsbrands.com/hubfs/social-icons/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://info.pfsbrands.com/hubfs/social-icons/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://info.pfsbrands.com/hubfs/social-icons/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=We%E2%80%99re%20Not%20in%20the%20Chicken%20Business%20%E2%80%94%20We%E2%80%99re%20in%20the%20People%20Business) [![Share on Pinterest](https://info.pfsbrands.com/hubfs/social-icons/icon-pinterest.svg)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=https%3A%2F%2Fcdn2.hubspot.net%2Fhubfs%2F3960587%2Fsocial-icons%2Ficon-pinterest.svg) [![Share on Email](https://info.pfsbrands.com/hubfs/social-icons/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fwere-not-in-the-chicken-business-were-in-the-people-business%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Want the latest updates? 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