--- title: How One C-Store Turned Crispy Chicken Into Consistent Profits description: Discover how one Missouri C-store boosted traffic, sales, and customer loyalty by adding Champs Chicken. See the real results and why PFSbrands’ fanatical support makes all the difference. image: https://info.pfsbrands.com/hubfs/chicken-tenders_champs-chicken.png --- Questions? [Contact Us](https://pfsbrands.com/contact/) or Give Us a Call at **+(855) 632-3373 - [](https://www.facebook.com/PFSbrands/) - [](https://www.linkedin.com/company/706720/) - [](mailto:Customer.Success@PFSbrands.com) [![PFSbrands-Homepage-Our-Support-Your-Success](https://info.pfsbrands.com/hs-fs/hubfs/PFSbrands-Homepage-Our-Support-Your-Success.png?width=436&name=PFSbrands-Homepage-Our-Support-Your-Success.png)](https://pfsbrands.com/) # How One C-Store Turned Crispy Chicken Into Consistent Profits #### By Beth Outz and the PFS Team Sep 2, 2025 12:00:00 AM [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](http://www.facebook.com/share.php?u=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fhow-one-c-store-turned-crispy-chicken-into-consistent-profits%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fhow-one-c-store-turned-crispy-chicken-into-consistent-profits%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fhow-one-c-store-turned-crispy-chicken-into-consistent-profits%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fhow-one-c-store-turned-crispy-chicken-into-consistent-profits%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=Check%20out%20https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fhow-one-c-store-turned-crispy-chicken-into-consistent-profits%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fhow-one-c-store-turned-crispy-chicken-into-consistent-profits%3Futm_medium%3Dsocial%26utm_source%3Demail) ## **How One C-Store Turned Crispy Chicken Into Consistent Profits** **A Champs Chicken Success Story** Running a convenience store is a balancing act. You’re managing fuel, retail shelves, employees, and customer expectations—all at once. Adding a new program to the mix can feel risky. But for one Missouri C-store, adding **Champs Chicken** turned out to be a game-changing decision. --- ### **The Challenge** Before Champs Chicken, this store’s food offering was limited to prepackaged snacks and a small roller grill. Customers came for fuel and the occasional coffee, but there wasn’t much reason for them to linger—or return for lunch or dinner. The owner knew adding a hot food program could increase traffic and sales, but didn’t want the headaches that often come with foodservice: complex equipment, inconsistent food quality, and high labor demands. --- ### **Why Champs Chicken?** When the C-store owner connected with PFSbrands, they found more than a product—they found a partner. Champs Chicken stood out because: - **Proven recipes and flavors** that customers crave - **Turnkey equipment and training** that make operations simple - **Dedicated launch and ongoing support** from a Retail Growth Advisor - **Marketing tools and materials** to drive traffic from day one 💬 *“The support team made launching easy, and the quality keeps people talking. We saw new customers coming in almost immediately—and they keep coming back for more.”** * — C-Store Owner, Missouri --- ### **The Results** Within the first month of launching Champs Chicken, the store saw: - A **significant increase in foot traffic** during lunch and dinner hours - **Higher average transaction values** as customers paired meals with beverages and snacks - **Repeat business** from customers who now make Champs Chicken part of their weekly routine And because PFSbrands is **100% employee-owned**, the store owner felt confident knowing the people behind the program had a personal stake in its success. --- ### **More Than Just Chicken** This wasn’t just about adding a menu item—it was about adding a **reliable, profitable program** backed by a team committed to helping retailers grow. With Champs Chicken, this C-store gained a new revenue stream, stronger customer loyalty, and a reason for customers to choose them over the competition. --- 📣 **Thinking about adding Champs Chicken to your store?**** ** Let’s talk about how we can bring crispy, crave-worthy chicken—and proven results—to your location. 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