How One C-Store Turned Crispy Chicken Into Consistent Profits
A Champs Chicken Success Story
Running a convenience store is a balancing act. You’re managing fuel, retail shelves, employees, and customer expectations—all at once. Adding a new program to the mix can feel risky. But for one Missouri C-store, adding Champs Chicken turned out to be a game-changing decision.
The Challenge
Before Champs Chicken, this store’s food offering was limited to prepackaged snacks and a small roller grill. Customers came for fuel and the occasional coffee, but there wasn’t much reason for them to linger—or return for lunch or dinner.
The owner knew adding a hot food program could increase traffic and sales, but didn’t want the headaches that often come with foodservice: complex equipment, inconsistent food quality, and high labor demands.
Why Champs Chicken?
When the C-store owner connected with PFSbrands, they found more than a product—they found a partner. Champs Chicken stood out because:
- Proven recipes and flavors that customers crave
- Turnkey equipment and training that make operations simple
- Dedicated launch and ongoing support from a Retail Growth Advisor
- Marketing tools and materials to drive traffic from day one
💬 “The support team made launching easy, and the quality keeps people talking. We saw new customers coming in almost immediately—and they keep coming back for more.”
— C-Store Owner, Missouri
The Results
Within the first month of launching Champs Chicken, the store saw:
- A significant increase in foot traffic during lunch and dinner hours
- Higher average transaction values as customers paired meals with beverages and snacks
- Repeat business from customers who now make Champs Chicken part of their weekly routine
And because PFSbrands is 100% employee-owned, the store owner felt confident knowing the people behind the program had a personal stake in its success.
More Than Just Chicken
This wasn’t just about adding a menu item—it was about adding a reliable, profitable program backed by a team committed to helping retailers grow. With Champs Chicken, this C-store gained a new revenue stream, stronger customer loyalty, and a reason for customers to choose them over the competition.
📣 Thinking about adding Champs Chicken to your store?
Let’s talk about how we can bring crispy, crave-worthy chicken—and proven results—to your location.
