--- title: PFSbrands Blog | The PFS Team (4) description: Check out the PFSbrands Blog for the latest foodservice industry news and tips! (4) --- Questions? [Contact Us](https://pfsbrands.com/contact/) or Give Us a Call at **+(855) 632-3373 - [](https://www.facebook.com/PFSbrands/) - [](https://www.linkedin.com/company/706720/) - [](mailto:Customer.Success@PFSbrands.com) [![PFSbrands-Homepage-Our-Support-Your-Success](https://info.pfsbrands.com/hs-fs/hubfs/PFSbrands-Homepage-Our-Support-Your-Success.png?width=436&name=PFSbrands-Homepage-Our-Support-Your-Success.png)](https://pfsbrands.com/) # PFSbrands Blog Advice, expertise and support to grow your foodservice success. [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](http://www.facebook.com/share.php?u=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fauthor%2Fthe-pfs-team%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fauthor%2Fthe-pfs-team%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fauthor%2Fthe-pfs-team%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fauthor%2Fthe-pfs-team%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png) ](mailto:?subject=Check%20out%20https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fauthor%2Fthe-pfs-team%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Finfo.pfsbrands.com%2Fblog%2Fauthor%2Fthe-pfs-team%3Futm_medium%3Dsocial%26utm_source%3Demail) [![Online-Reputation-Management-Blog-Share-Image](https://info.pfsbrands.com/hubfs/Online-Reputation-Management-Blog-Share-Image.png) ](https://info.pfsbrands.com/blog/the-impact-of-online-reviews-and-why-you-should-care) #### [The Impact of Online Reviews and Why You Should Care](https://info.pfsbrands.com/blog/the-impact-of-online-reviews-and-why-you-should-care) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 7/17/19 11:30 “Word-of-mouth” has traditionally been the tried and true marketing strategy for small, or really, any size business. Having personal recommendations and experiences from people ... [Read More](https://info.pfsbrands.com/blog/the-impact-of-online-reviews-and-why-you-should-care) [![Labor-Blog-Sharing-Pic](https://info.pfsbrands.com/hubfs/Labor-Blog-Sharing-Pic.jpg) ](https://info.pfsbrands.com/blog/3-tips-on-finding-the-right-people-to-hire) #### [3 Tips on Finding the Right People to Hire](https://info.pfsbrands.com/blog/3-tips-on-finding-the-right-people-to-hire) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 6/19/19 14:35 As a business owner, you have plenty to worry about with profitability, competition, inventory, waste control and more. But one of the biggest challenges business owners face, ... [Read More](https://info.pfsbrands.com/blog/3-tips-on-finding-the-right-people-to-hire) [![Brand Story 54690860_xl-1](https://info.pfsbrands.com/hubfs/Brand%20Story%2054690860_xl-1.jpg) ](https://info.pfsbrands.com/blog/building-a-brand-storyline-with-ceo-jay-wilkinson-part-2) #### [Building a Brand Storyline with CEO Jay Wilkinson - Part 2](https://info.pfsbrands.com/blog/building-a-brand-storyline-with-ceo-jay-wilkinson-part-2) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 6/10/19 9:00 Jay Wilkinson, founder and CEO of Firespring, a Nebraska-based marketing and software company with a purpose to leverage their people, products and profit as a force of good, ... [Read More](https://info.pfsbrands.com/blog/building-a-brand-storyline-with-ceo-jay-wilkinson-part-2) [![Brand Story 54690860_xl-1](https://info.pfsbrands.com/hubfs/Brand%20Story%2054690860_xl-1.jpg) ](https://info.pfsbrands.com/blog/building-a-brand-storyline-with-ceo-jay-wilkinson-part-1) #### [Building a Brand Storyline with CEO Jay Wilkinson - Part 1](https://info.pfsbrands.com/blog/building-a-brand-storyline-with-ceo-jay-wilkinson-part-1) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 5/29/19 8:51 Jay Wilkinson, founder and CEO of Firespring, a Nebraska-based marketing and software company with a purpose to leverage their people, products and profit as a force of good, ... [Read More](https://info.pfsbrands.com/blog/building-a-brand-storyline-with-ceo-jay-wilkinson-part-1) [![Teamwork-FB](https://info.pfsbrands.com/hubfs/Teamwork-FB.png) ](https://info.pfsbrands.com/blog/author-adrian-gostick-on-creating-great-teamwork-and-culture-part-2) #### [Author Adrian Gostick on Creating Great Teamwork and Culture - Part 2](https://info.pfsbrands.com/blog/author-adrian-gostick-on-creating-great-teamwork-and-culture-part-2) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 4/19/19 10:00 Adrian Gostick, author of The New York Times, #1 USA Today and Wall Street Journal bestselling leadership books, including the new The Best Team Wins, joined the QSR Nation ... [Read More](https://info.pfsbrands.com/blog/author-adrian-gostick-on-creating-great-teamwork-and-culture-part-2) [![Teamwork-FB](https://info.pfsbrands.com/hubfs/Teamwork-FB.png) ](https://info.pfsbrands.com/blog/author-adrian-gostick-on-creating-great-teamwork-and-culture-part-1) #### [Author Adrian Gostick on Creating Great Teamwork and Culture - Part 1](https://info.pfsbrands.com/blog/author-adrian-gostick-on-creating-great-teamwork-and-culture-part-1) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 4/17/19 10:15 Adrian Gostick, author of The New York Times, #1 USA Today and Wall Street Journal bestselling leadership books, including the new The Best Team Wins, joined the QSR Nation ... [Read More](https://info.pfsbrands.com/blog/author-adrian-gostick-on-creating-great-teamwork-and-culture-part-1) [![Choosing-Foodservice-MBG-Blog-Preview](https://info.pfsbrands.com/hubfs/Choosing-Foodservice-MBG-Blog-Preview.png) ](https://info.pfsbrands.com/blog/choosing-the-right-foodservice-program-for-your-store) #### [Critical Decisions: Choosing the Right Foodservice Program for Your Store](https://info.pfsbrands.com/blog/choosing-the-right-foodservice-program-for-your-store) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 3/4/19 9:00 Let’s be honest. It’s incredibly overwhelming and a fairly significant risk to open up a brand-new foodservice program in your store. Considering all of the options, you want to ... [Read More](https://info.pfsbrands.com/blog/choosing-the-right-foodservice-program-for-your-store) [![Why-Chicken-Blog-Header-3](https://info.pfsbrands.com/hubfs/Why-Chicken-Blog-Header-3.png) ](https://info.pfsbrands.com/blog/5-quick-facts-on-why-chicken-is-truly-king) #### [5 Quick Facts on Why Chicken Is Truly King](https://info.pfsbrands.com/blog/5-quick-facts-on-why-chicken-is-truly-king) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 2/15/19 9:00 Chicken, chicken, chicken. It seems to be everywhere in the world of foodservice – the number of QSR and restaurant chains serving chicken keeps increasing and there are ... [Read More](https://info.pfsbrands.com/blog/5-quick-facts-on-why-chicken-is-truly-king) [![PFS-Blog-Header-Increase Local Awareness Through Digital Marketing](https://info.pfsbrands.com/hubfs/PFS-Blog-Header-Increase%20Local%20Awareness%20Through%20Digital%20Marketing.jpg) ](https://info.pfsbrands.com/blog/increase-local-awareness-through-digital-marketing) #### [Increase Local Awareness Through Digital Marketing](https://info.pfsbrands.com/blog/increase-local-awareness-through-digital-marketing) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 9/28/18 8:27 Gaining local customers can be difficult for both new or established grocery stores, especially when those customers have to be won from the competition. Awareness of your brand ... [Read More](https://info.pfsbrands.com/blog/increase-local-awareness-through-digital-marketing) [![PFS_blog_header_Do You Need More Signage-1](https://info.pfsbrands.com/hubfs/Blog%20Headers/PFS_blog_header_Do%20You%20Need%20More%20Signage-1.jpg) ](https://info.pfsbrands.com/blog/heres-your-sign.-do-you-need-more-signage) #### [Here’s Your Sign. Do You Need More Signage?](https://info.pfsbrands.com/blog/heres-your-sign.-do-you-need-more-signage) By: [The PFS Team](https://info.pfsbrands.com/blog/author/the-pfs-team) on 5/22/18 7:45 Marketing Signage and Your Location Advertising on-site is one of the best ways to get customers buying your products. So why do people think less is more when it comes to ... [Read More](https://info.pfsbrands.com/blog/heres-your-sign.-do-you-need-more-signage) [**](https://info.pfsbrands.com/blog/author/the-pfs-team/page/1) [**](https://info.pfsbrands.com/blog/author/the-pfs-team/page/3) [1](https://info.pfsbrands.com/blog/author/the-pfs-team/page/1) [...](https://info.pfsbrands.com/blog/author/the-pfs-team/page/1) [2](https://info.pfsbrands.com/blog/author/the-pfs-team/page/2) [3](https://info.pfsbrands.com/blog/author/the-pfs-team/page/3) [4](https://info.pfsbrands.com/blog/author/the-pfs-team/page/4) [5](https://info.pfsbrands.com/blog/author/the-pfs-team/page/5) [6](https://info.pfsbrands.com/blog/author/the-pfs-team/page/6) [**](https://info.pfsbrands.com/blog/author/the-pfs-team/page/5) [**](https://info.pfsbrands.com/blog/author/the-pfs-team/page/6) ### Want the latest updates? 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