--- title: 2021 Market Response Center description: Across the country, the entire foodservice industry is experiencing massive changes in food supply and pricing due to COVID-19, labor shortages and record high pricing in the commodity markets. It's in times like this, that our commitment to Our Support, Your Success makes ALL the difference. While other business owners are going at it alone, you have our team of experts working to ensure that you remain profitable during this time. --- [![PFSbrands](https://info.pfsbrands.com/hs-fs/hubfs/PFSBrandsLogo_TagLine_2015-LightbackbroundUse.png?width=162&height=82&name=PFSBrandsLogo_TagLine_2015-LightbackbroundUse.png "PFSbrands")](https://pfsbrands.com/) # 2021 Market Response Center ### SIGN UP FOR TEXT ALERTS! Don't miss important market updates. Text PFSNEWS to 72727   ## (855) 632-3373 | [Customer.Success@PFSbrands.com](mailto:Customer.Success@PFSbrands.com) Across the country, the entire foodservice industry is experiencing massive challenges in food supply and pricing due to COVID-19, labor shortages and record high pricing in the commodity markets. It's in times like this, that our commitment to *Our Support, Your Success* makes ALL the difference. While other business owners are going at it alone, you have our team of experts working to ensure that you remain profitable during this time. Our commitment TO you: - We will provide up-to-date, straight-talk communication to keep you informed on the market trends that impact your business - We will provide **smart solutions** to help you pivot as needed to remain profitable   What we need FROM you: - ACTION. Implement our recommendations swiftly. - COMMITMENT. It's like playing the market. When the stocks dip, it's not wise to cash out and jump out. Buckle up, weather the moment, and take advantage of all of our levels of support.    ### 5/28/2021 Videos     --- ### Key Communications [May 10: Champs Chicken- Inflationary Trends & Actions Needed for Success](https://info.pfsbrands.com/inflationary-trends-and-actions-needed-for-success?hs_preview=tAKdLhFn-47102971817) [May 28: Market Update, Pricing Tutorial, & Menu Tips](https://info.pfsbrands.com/newsletter/maymarketupdate) [Labor: Use MDF for an Employee Referral Incentive](https://info.pfsbrands.com/newsletter/referrals) [Short on Product? Here's What to Do.](https://info.pfsbrands.com/newsletter/productshortages)   --- ### Champs Chicken: Smart Menu [![menu](https://info.pfsbrands.com/hs-fs/hubfs/menu.png?width=962&name=menu.png)](https://profoodsystems.box.com/s/2kkj2e3ufq8huflc9whxyrbxva9csqxi) ### Cooper's Express: Smart Menu [![CEmenupreview](https://info.pfsbrands.com/hs-fs/hubfs/CEmenupreview.jpg?width=3300&name=CEmenupreview.jpg)](https://profoodsystems.box.com/v/CESmartMenuRetailer) Implement our SMART MENU immediately with updated pricing to protect yourself from a margin standpoint. - The **SMART MENU** is a data-driven, strategic menu created to attract customers, drive margin, and level up basket rings. - The SMART MENU is simplified to respond to labor challenges. - The SMART MENU **places emphasis on our world-famous chicken tenders, while also shifting focus to chicken sandwiches and chicken dippers**. This is critical to your long-term success since we expect to see continuous price pressure and potential supply issues with chicken tenders. - PFSbrands Partners that roll out this menu will be given priority implementation and execution. We are at a critical point in time where **standardization of menus is critical to your success **and our success**.** [![Champs Chicken SMART Menu](https://no-cache.hubspot.com/cta/default/3960587/a48d73ba-7592-4f7b-a530-2b1baf91a7ff.png)](https://cta-redirect.hubspot.com/cta/redirect/3960587/a48d73ba-7592-4f7b-a530-2b1baf91a7ff) [![Cooper's Express SMART Menu](https://no-cache.hubspot.com/cta/default/3960587/25bdff8f-5703-4432-b9d3-25cca005b3cf.png)](https://cta-redirect.hubspot.com/cta/redirect/3960587/25bdff8f-5703-4432-b9d3-25cca005b3cf)   --- ### SUGGESTED PROMOTION Back by popular demand: the Tackle Box! This popular promotion features products with no supply issues and good margin. Contact your Business Advisor or our Retail Advertising Team to start this promotion. [MDF@PFSbrands.com](mailto:MDF@PFSbrands.com) | (573) 896-0300 ![Non-Branded_TackleBox_6x6](https://info.pfsbrands.com/hs-fs/hubfs/Non-Branded_TackleBox_6x6.jpg?width=403&name=Non-Branded_TackleBox_6x6.jpg)   --- ### Printable product shortage signage If some products are not available, let your customers know by displaying signage explaining the shortage. [Download and print](https://profoodsystems.box.com/v/IndustryShortage) the sign below.  [![IndustryShortage](https://info.pfsbrands.com/hs-fs/hubfs/IndustryShortage.jpg?width=454&name=IndustryShortage.jpg)](https://profoodsystems.box.com/v/IndustryShortage)   ### Questions? We can help. ![](https://dc.ads.linkedin.com/collect/?pid=549292&fmt=gif)